Raise Your Game: Growing Your Online Presence

  • 7 Oct 2020
  • 10:30 AM - 1:30 PM
  • Online
  • 1

Registration


Registration is closed

This event is part of Raise Your Game, a digital skills programme from Creative Edinburgh. Designed for creative freelancers and with a focus on digital tools, data and future-proof working models, it provides the space, confidence and skills required to envision and work toward the next stage of your career.

Whether you attend one workshop or all eight, it's time to take stock, make moves, think forward, and get prepared to Raise Your Game. To find out more about Raise Your Game programme, visit here or explore the full Programme Overview here.


Strategy, analytics, SEO - what are these and how do they help grow your creative business? Growing your online presence can be vital in building your career as a freelance practitioner, but do you know where to start? 

Join 30 attendees for this interactive 3-hour session delivered by Charlotte Dougall of Blether Digital. Taking place on Zoom Meetings, there'll be opportunity for discussion, activities away from the screen and Q+A. 

Charlotte will guide you through the basics of marketing, the best digital tools for streamlining your workload, and just how understanding your client data can help you grow.

What will be covered?

  • What is marketing, and why is it so important?

  • The underlying principles of marketing your creative business

  • How can you market yourself online? Looking at the available platforms and techniques for building your online presence

  • Creating an understanding of who your target audience are and how they behave online

  • Learn how to develop an effective digital marketing strategy that will help you reach your ideal audience

  • How to streamline your workload and make marketing more manageable

    Who's your host?

    Charlotte is a freelance copywriter and digital marketing consultant specialising in building creative businesses with innovative, community-led marketing. As an experienced content creator, both for her own brand and others, Charlotte focuses on developing engaging content that resonates, using creative storytelling and a people-focused approach to foster authentic relationships between small businesses and their customers. Charlotte’s work with small businesses empowers them to transform their operations with effective use of digital marketing, allowing them to build a brand with impact.

    Additional resources

    - A follow up worksheet, session slides + video recording for post-event consultation

    - Access to the Digital Space along with all fellow Raise Your Game session attendees, allowing for ongoing peer support

    - A Mentor Yourself Toolkit, specially designed for Raise Your Game, offering space to reflect on your session, take notes and make actions

    Get In Touch!

    Still got questions about this session or the Raise Your Game programme more broadly? Get in touch with the Creative Edinburgh team at info@creative-edinburgh.com

    About Creative Edinburgh

    Creative Edinburgh is committed to helping creatives thrive. Through events, career support and advocacy, we bring together and help grow the city’s creative community, providing a space for creation, collaboration and connection at every stage of your career.

    To learn more about Creative Edinburgh's digital events, read our Digital Events Statement and Zoom Guide for Users.

    Creative Edinburgh is supported by Creative Scotland. Raise Your Game is supported by Edinburgh Futures Institute and delivered in partnership with Creative Informatics.

                   

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